Art Direction, Marketing Materials, Live Online

CTSI approached me about making some infographics for an upcoming conference. Their operation consists of many different services provided to the UCSF community that fall under the umbrella of Translational Science. To some extent, these infographics helped the client hold a mirror up to themselves and see the scope of their work and acheivements.

The final pieces were meant for both large format print (over 40in tall at full size) and placement on their website. The challenge was to make the information fun and expressive while staying in keeping with the serious, clinical work that CTSI facilitates.