Transit Campaign 2017-2019
Having just received grants for client outreach, La Casa de Las Madres wanted a transit campaign to stand out in a visually cluttered environment. We decided to amplify awareness to donors with KONG and GSK posters to send a loud message that survivors are not alone.
When La Casa approached us, there was a basic overall visual system in place. We leveraged a strong logo and bold brand color to make an appearance on muni and bart interiors and exteriors. We partnered with survivors to understand their experiences and include imagery that they felt was appropriate.
La Casa's mission to be present in the community and redefine public perceptions about domestic violence needed to be present in everything we did. We worked to articulate it as inclusive, comprehensive and supportive. Too often, domestic violence is overlooked because it hides in plain sight. Through our campaign survivors saw that a positive outcome is always possible.